Starting a business in New Jersey involves several important steps, and one of the first is choosing and registering your business name. Whether you’re launching a sole proprietorship, LLC, or corporation, your business name plays a critical role in branding, legal compliance, and credibility. Here’s a step-by-step guide on how to register a business name in New Jersey.
Choose a Unique Business Name
Before registering, you must choose a name that is not already in use. The New Jersey Division of Revenue and Enterprise Services requires that business names be distinct and not misleadingly similar to existing registered names.
You can check name availability using the Business Name Search tool on the official New Jersey government website.
Tips for choosing a name:
- Avoid names that are too similar to competitors
- Don’t include restricted words (e.g., bank, insurance, university) without proper authorization
- Make sure a matching domain name is available if you plan to build a website
Determine the Legal Structure of Your Business
The registration process depends on your business entity type:
- Sole Proprietorship or Partnership: These typically use a trade name or DBA (Doing Business As)
- LLC or Corporation: These entities register their official name as part of the formation process with the state
Register a Trade Name (DBA) if Applicable
If you’re a sole proprietor or general partnership and want to operate under a name other than your personal legal name, you must register a trade name.
In New Jersey, trade names are registered at the county level, not with the state.
To register a DBA:
- Visit the website or office of the County Clerk in the county where your business operates
- Complete and submit a Trade Name Certificate
- Pay the filing fee (typically between $50–$60 depending on the county)
This registration gives you the legal right to operate under your chosen name and opens the door to opening bank accounts and signing contracts under that name.
Register Your Business Entity with the State (LLC, Corp, etc.)
If you’re forming a limited liability company (LLC), corporation, or nonprofit, you must register your business name with the NJ Division of Revenue and Enterprise Services.
Steps:
- Go to https://www.nj.gov/treasury/revenue
- File the Public Records Filing for New Business Entity form
- Pay the required filing fee ($125 for LLCs and corporations)
Once registered, your business name is protected and becomes part of your legal entity’s official identity.
Obtain a Business Registration Certificate (BRC)
After registering your entity, apply for a Business Registration Certificate. This is mandatory if you plan to:
- Apply for state licenses or permits
- Collect sales tax
- Bid on public contracts in New Jersey
You can obtain the certificate by registering for tax purposes using Form NJ-REG through the Online Business Registration portal.
Renewals and Name Changes
- Trade names (DBAs) usually don’t require renewal, but some counties may have their own rules
- For LLCs and corporations, annual reports must be filed each year to keep the business name in good standing
- If you want to change your business name, you must file an Amendment Form with the NJ Division of Revenue
Conclusion
Registering a business name in New Jersey is a crucial first step in launching your company. Whether you’re using a DBA or forming a legal business entity, following the correct procedures ensures your name is protected and your operations are legally compliant. If you’re unsure which path to take, consulting a business attorney or accountant can help guide you through the process efficiently.